by Russ Bickerstaff
People know what they’re getting, but we don’t know what we’re selling. People see the ads for Blubbery Steel Kisses™. They know that they want them. Maybe it’s the way those ads make them feel. Maybe it’s the fact that the actor who was in that movie everyone liked is associated with them. It’s really none of our business to bother with knowing what we’re selling. We’re only here to give people what they want. People know what they’re getting, but they don’t know exactly what it is that we’re going to give them.
There’s a steady stream of people walking in the door coming in to buy. There’s a steady stream of people going out the back of the store who have bought. It’s part of the image. It’s also really practical.
When we opened on the first day we were offering Blubbery Steel Kisses™, there was a line straight out the front that coiled its way out of the mall. We never run out, so it’s okay. People come in. People pay. People walk through the curtain and around the corner. They walk out with little bags. We have no idea what’s happened to them, and we really don’t care.
People think we’re feigning ignorance. We’re not getting paid enough to do that. Really. I figure the company that launched Blubbery Steel Kisses™ probably has people who come around to re-stock. We’re just there to look attractive and keep people from being uncomfortable in a long line.
People scoff at us as they walk by. I sometimes wonder if they’re former customers. It’ll pass. They’ll move on. This week it’s Blubbery Steel Kisses™, last week it was Sinewy Silk Embraces™. The week before that it was Fluffy Cotton Hugs. There’s always something new.
This is not Russ Bickerstaff‘s first garden gnome rodeo.